Entries by Ben Blackler

What is Immersive Storytelling (and Why Should You Do It)?

Immersive storytelling will unlock the true potential of your museum or attraction. But what is it precisely? And how can it increase visitor satisfaction and attract new audiences? “Stepping forward, you feel a slight shiver of trepidation as your eyes struggle to penetrate the gloom. The first thing you sense is the noise – the distant […]

How Your Museum’s Past Can Influence Your Visitors’ Futures.

In this post, we discuss how the concepts of ‘retrospective memory’ and ‘prospective memory’ can influence a museum’s approach to the presentation of its content. Why do humans have a memory? Reminiscing about the past can be very pleasant, but it doesn’t confer us any evolutionary advantages. In fact, for our distant ancestors, such behaviour […]

Why Multimedia Guides are Often Not the Answer

Multimedia guides are all the rage.  But that doesn’t mean they’re the right interpretation solution. In fact, in most cases we think they’re the wrong choice. Here’s why. You’re about to visit a castle, explore a gallery or investigate a museum. You’re going to scale mighty stone towers, delve into dark and dank dungeons, admire […]