Immersive storytelling will unlock the true potential of your museum or attraction. But what is it precisely? And how can it increase visitor satisfaction and attract new audiences? “Stepping forward, you feel a slight shiver of trepidation as your eyes struggle to penetrate the gloom. The first thing you sense is the noise – the distant […]
Hallucinations are both much more common and benign than you may expect. And the art of engendering them in your audience is the key to effective immersion. Let me tell you about some weird things that have happened when I’ve been listening to binaural (3D) audio. Some years back, I was listening to the first […]
In this post, we discuss how the concepts of ‘retrospective memory’ and ‘prospective memory’ can influence a museum’s approach to the presentation of its content. Why do humans have a memory? Reminiscing about the past can be very pleasant, but it doesn’t confer us any evolutionary advantages. In fact, for our distant ancestors, such behaviour […]
We use a number of technologies and techniques to immerse visitors in our clients’ stories. Binaural sound is one of the simplest, but most effective. I’m walking through the most English of English gardens – all manicured lawns and artistically sculpted hedges. What I’m hearing, though, isn’t quite so quintessentially English – it’s the distinctly […]
Multimedia guides are all the rage. But that doesn’t mean they’re the right interpretation solution. In fact, in most cases we think they’re the wrong choice. Here’s why. You’re about to visit a castle, explore a gallery or investigate a museum. You’re going to scale mighty stone towers, delve into dark and dank dungeons, admire […]
With the Summer holidays approaching, your mind will be turning to what you can do to attract more families. But first, you need to understand what they want. And that’s simpler to understand than you might think. I’ve done some pretty challenging jobs in my time but nothing as tough as being a parent. You […]
Looking to improve your visitor experience? Here’s how elevator pitches can help your museum to succeed. I’m totally convinced that an elevator pitch is the key to unlocking the full potential of your museum of attraction. How can I be so sure? I’ve seen the power of them in the commercial world. Oh, and […]
The key to visitor satisfaction is understanding your visitors and what they want from a day out. A little audience segmentation is handy here, courtesy of our friends at the National Trust. Dinah and I spend a lot of our time hanging around museums talking to their visitors to see how happy they are. Specifically, we’re […]
Oculus Rift? HTC Vive? Google Cardboard? VR? AR? Confused? Read on to have the world of VR unravelled… By midday on Christmas Day, I’d already ridden a rollercoaster, flown unaided over a bottomless chasm and crept up close to a T-Rex tucking into his lunch. If you’re making the assumption that I’d hit the mulled wine […]
The secret to attracting more visitors is to get those who are already coming to talking about their experience. In the second of our ‘Talkable Museum’ articles, we share four more ways you can achieve this. In the last article I introduced the acronym SUCCESs as a useful way to ensure that the experience you […]