The secret to attracting more visitors is to get those who are already coming to talking about their experience. In the second of our ‘Talkable Museum’ articles, we share four more ways you can achieve this. In the last article I introduced the acronym SUCCESs as a useful way to ensure that the experience you […]
Creating a ‘talkable’ museum is vital to to attracting new visitors to your museum. And two brothers – Chip and Dan Heath – have identified the 6 core principles of talkability. A few years ago, I read a book that was a revelation. It was written by 2 brothers – a Stanford University Professor and […]
To make your museum experience more memorable, you need to understand the concept of schemas. It’s a little bit like having a very large collection of DVDs. Let me explain. I know, I know – I promised you a couple of posts about how to make the content of your interpretation more memorable and now […]
If you your visitors to remember the what they learn at your museum, the context in which they experience that information is important. In the last post we talked about the 3 ‘Rs’ of remembering – recording, retaining and retrieving (remember?!) and I mentioned that anything that interferes with any of those 3 elements of the […]
It struck me when I first embarked on a career in this industry that a pre-requisite for effectively creating a memorable experience at a museum or heritage attraction was a basic understanding of how the memory works. So I turned to a book by the excellent Ken Higbee. If people don’t find your attraction memorable, they’re not […]
Struck by a sudden need to justify what I do, I jotted down why I think our heritage is worth protecting. Here’s what I came up with. This may sound like a slightly strange question for someone to pose who’s writing a blog about marketing museums and heritage attractions. But when you’ve devoted the rest of […]
Why did I set up PastPorte with Dinah? Well, it all started one Christmas, many years ago… From the age of 4 I wanted to be a knight. This new career ambition was prompted by the purchase by my parents of a toy wooden castle (a bit like the one above) and some […]